In order to protect their products, winegrowers over the world had to protect their wine from unlegitimate usage. Over the centuries, it seems that the designated way of protection for a product was its name.
Then one understand the absolut necessity of the strong protection of a product's name by a the legal way.
The article from winespectator dives in the details of such protection.
With the enforcement of the Geneva Act of the Lisbon Agreement, the Federal Concil proposed that Swirtzerland accedes to the Geneva Act, allowing a way easier process of registration for the Switz's appellations of origin.
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